Trofeo wool denim collection | Zegna

TROFEO WOOL DENIM
THEY SAID IT WAS IMPOSSIBLE

The look of denim, with all the properties of wool
F
or decades, Ermenegildo Zegna has been at the forefront of research and development into fabric innovation. This work takes place in the Lanificio Zegna, the woollen mill and R&D headquarters that for over a century has developed and produced fabric.

 

Part of our research work is dedicated to investigating the potential of using wool to create special fabrics. Like denim. Til now, this seemed an impossible task.

The look of denim, the properties of wool: wool denim by Lanificio Zegna
WE MADE DENIM WITH WOOL

Traditional Denim is made by taking raw cotton, spinning it to create yarn, and then dyeing this cotton yarn with indigo. The dyed yarn is woven with undyed yarn, leaving the front of the fabric richly coloured, and the back side showing the undyed yarn. This way of weaving helps give denims its beautiful hues. With time - and friction - the colour fades, producing rich variations in tones. Denim is a living fabric.

The look of denim, the properties of wool: wool denim by Lanificio Zegna
FOR DECADES IT LOOKED LIKE CREATING A WOOLEN DENIM WAS IMPOSSIBLE. NO LONGER. ... Read More
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This fascination with the qualities of denim led our research team at our headquarters in Trivero, Northern Italy to explore a way of creating a woolen denim for several years.

 

Lanificio Zegna has now created a technique to make the indigo colour fix to wool fibre. The result is a new collection with the look of denim but with all the properties of wool: it’s lighter, naturally breathable and extremely soft. It’s a new type of wearing denim, created for the modern man.

The new way of wearing denim | Zegna

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